Design Brief
The goal of this design project was to create an abstracted logo from a keyword. I chose to create a logo for a tiki speakeasy. I have worked in the hospitality industry for years and love the environment and connections made around drinks and good meals. After exploring different words related to tiki bars, specifically speakeasies, I landed on the term Hidden Treasure to convey this message. Hand sketches, digital sketches, and color exploration were used throughout the process of producing the logo. After the initial logo was completed, I designed other creative elements to develop content for the brand. Pattern, packaging, and stationery design helped complete branding for the company.
DIGITAL SKETCHES
Logo Container application
Color Study
Final Logos
Patterns & Packaging
Stationary
Restaurant Application
